By the end of 2025, the card game market in India is expected to generate a revenue of 4.5 billion USD with cash games, online rummy being the main contributor. Further, surveys estimate that there will be close to 240 million people who play rummy in India by 2026.
The popularity of online rummy platforms, competitive matches, and tournaments, have contributed a lot to its ever-growing success.
The Growth of the Online Rummy Industry
In India, the card game industry is estimated to grow with a CAGR of 5.19% from 2025 – 29. Globally, this growth is projected at 3.44% CAGR (2025 – 29).
The Shift from Traditional to Online Rummy
All who know and love rummy are more used to seeing and playing it in a traditional setting with their family and friends. This was more of a friendly version, with little to no commercial and competitive edge.
Online gaming companies took this popular game and made it into the online version allowing millions of players to join in. Mobile apps and digital platforms fueled the global expansion of rummy. While our busy lifestyle leaves very little time left over to meet up with friends every day, people can just go online, download a rummy app, and enjoy their favourite game.
Key Markets Driving Revenue
While not all states in the US allow iGaming, the US and parts of Europe are the biggest markets for online games. In the USA, the total market size is 5.97 billion USD in 2025, while in Europe the market is valued at 43 billion USD in 2024.
Though these markets are larger, India is a growing market and rapidly evolving due to the increase in internet penetration. With affordable internet, proper digital payment architecture, and an increase in the number of people with access to the internet, the number of people who play rummy has received a boost.
Further, offering the popular local versions of rummy like Indian Rummy and Gin Rummy appeal to diverse player bases.
How Online Rummy Platforms Make Money
For any business, generating revenue is the biggest concern, and here’s how online rummy platforms meet their bottom line.
Rake Charges
Often when you download a rummy app and play rummy, you are asked for a small fee unless it is a free or practice game. This is the cover charge or rake. So while you enjoy your game, the platform gets a small revenue.
Entry Fees for Tournaments
High-stakes tournaments attract thousands of players. However, to participate and play rummy everyone has to pay a small entry fee that gets added to the pool. Platforms take a cut from the prize pool as a platform and service charge, which keeps them profitable.
Subscription and VIP Memberships
Many platforms offer premium membership packages, opting for which pro players can access exclusive games, tournaments, and better prizes. Plus the rake is usually lower for people who have memberships.
In-App Purchases and Virtual Goods
Game tokens, custom card decks, access to exclusive games, and more form a part of in-app purchases. Players can spend and get a profile upgrade as well as power-ups.
The Role of Advertising and Sponsorships
Cash games are popular and rummy even more so. However, we often see ads on our phones and paid promotions for online rummy platforms.
In-Game Ads and Brand Partnerships
When you download a rummy app and it is entirely free, in-game ads are probably its biggest source of income. By partnering with relevant brands, it runs ads between games or at the bottom of the screen. This helps brands target a highly engaged player base making the platform prime ad space.
Sponsorships and Affiliate Marketing
Owing to in-app purchases, partnering with fintech companies plays an important role. While the company uses the platform as an ad space, it provides its services and offers a safe transaction infrastructure. Further, affiliate marketing drives user acquisition, with partners earning commissions for referrals.
The Economic Impact of the Rummy Industry
Revenue generation is how online rummy platforms stay in business. However, they also have a positive contribution to the economy.
From marketing analysts to game developers to client support, the online gaming industry is generating employment for many. Thus as the market expands, the online rummy platforms give back to the economy in the form of employment.
Some governments heavily tax rummy platforms, boosting national revenue. However, this regulation ensures fair play, responsible gaming, and prevents frauds.
The Future of Rummy as a Billion-Dollar Industry
As a growing tech-intensive industry, online rummy has a lot of potential.
AI and Data-Driven Player Engagement
AI-powered player matching enhances fair competition by pitting competitors of the same skill level. Further, data analytics improve user experience, retention and targeted promotions.
Blockchain and Crypto Payments
By offering secure and instant payments and fair gaming, this improves the faith of the players on the platform.
Expansion into New Markets
Using local versions of rummy, the online rummy platforms are trying to attract a new demographic. Further, by expanding into untapped markets life Africa and Southeast Asia, these companies can easily grow their user base.
To Conclude: Global Expansion of the Rummy Industry
Fuelled by monetization strategies and a safer payment ecosystem, rummy has grown to become a multi-billion dollar industry. The increased clarity in laws governing the iGaming sector along with intense marketing campaigns has factored into the growth in the number of people who play rummy.
From tournaments to cash games, you can go for your preferred format when you download a rummy app.
