When it comes to digital marketing, there are many different ways to advertise your business. One of the most popular and versatile ways is to advertise on Facebook. Because Facebook has so much data about its users, ads can be targeted at very specific customer groups.
However, doing this well requires resources to be spent on research and acquiring the expertise to monitor the results properly, as well as adjust the marketing strategy when necessary. For these reasons, many businesses prefer to hire an agency to manage Facebook ads for them.
There are a number of advantages to this – if you pick the right agency, of course. Not doing so will cost you time and money. Here are three things to know that will help you achieve a positive return on investment if you are considering hiring an agency for your Facebook ads.
1. Know your goals and how your agency plans to achieve them
It is important to set specific, measurable, and realistic goals that you want your digital marketing agency to achieve. If you are unsure what’s reasonable, you can get an idea by asking to see what they have achieved for other clients.
You must be clear about your own goals so that you can understand how your agency plans to achieve them. While you cannot expect them to spend a lot of time and resources on a plan before you’re even on board as a client, most agencies are happy to talk about their process and how they would apply it to help your specific business.
2. Agree on communication
Know how you want your agency to communicate with you about your progress. That means what medium they should use, what information and metrics you want to know about, and how often.
One of the main frustrations many businesses have when outsourcing for the first time is a lack of communication. Ironically, this is often because they didn’t communicate their own expectations with the agency.
3. Use your own advertising accounts
This goes for Facebook and any other places you advertise. Give your agency permission to use your business’s account for your campaign, not to use their own on your behalf. Why? This means you can see all the data and insights your campaign generates about your business. You also get to keep that when it ends.
Hiring an agency to manage Facebook ads can be more effective, more cost-efficient, and faster. However, you have to pick the right agency. These common-sense tips will make sure you end up with an agency that achieves your goals and which you can form a good relationship with.
